Well I mean, I’ve been saying for a decade now that they should just cancel the whole monthly floppy business model, so I don’t disagree… but where he goes wrong is in thinking a floppy line for kids would be the way to go… NO!!!!… no more floppies, that’s a dumb out-dated shceme period.
I mean Conway is half right here, but he’s still stuck in the 50’s it seems… kids ain’t gonna go buy a monthly book in a walmart anymore… I mean I guess some would, but it’s such a reduced market it’s even dumb to think about it… specially with the prices they’re going for these days.
They need to use comicbooks as merch adverts, where kids are concerned, meaning: Put some “web comics” out for free, make them available in platforms that kids actually use these days, and make them available for free! All those kids’ CB lines they keep creating, just publish them for free on the internet, tag them under a marketing budget and there you go… you don’t need the best writers and artists when you’re talking about CB for kids anyways, plus when you remove the whole printing/distribution process out of the equation, it should be ok.
I bet they could set up an entire kids oriented FREE digital line with half of what they spend promoting the newest movie.
So, that’s for kids… then what about YA & older adults? Well, simple, go the GN/TPB route… and that’s where you keep your high prices, your printed books, and you top tier artists… Distribute them on book stores and places where adults would go to (and obviously make them available digitally too, but for a price like it is now).
At any rate, yes, the current model is dead… floppies are dumb, the direct market is dumb, and they just need to do things differently… But again, they won’t… at least until we’re all dead because they can still milk the shit out of us dumb old fanboys and they know it.