It was a bit of the Image problem, albeit there was some course correction with hiring better writers later, most of them just weren’t any good at plotting good stories.
I know Adams’ more recent DC stuff he wrote has some cult following because the stories were pretty crazy but in a more ‘so bad it’s good’ category.
I still wonder how the course of comics may have changed if Adams had poached the hot writers like Claremont or Wolfman back then or the Image guys had launched out of the gate with Moore and Morrison as permanent writers. By the time they did engage them I think the wind had gone out of the sails a lot on those books because they were derivative and not very well written.
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