I don’t think it’s an exaggeration to say that Marvel wouldn’t exist today (beyond maybe a bunch of rights and archives sold to another company, ala EC) without Shooter’s tenure as EIC. The editorial department in the 70s was a chaotic mess and he was the one that made it function. I think most of the problems* came later when he didn’t have as many fires to put out so got caught up in micro-managing things that could have been left alone.
*as an editor. He obviously had some questionable tropes as a writer.
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